Outsorsing in the field of PR

Authors

  • Iryna Prozorova Донецький національний університет, Ukraine
  • Liudmyla Shestopalova Донецький національний університет, Ukraine

DOI:

https://doi.org/10.21847/1728-9343.2012.3(117).16457

Keywords:

outsorsing, public-relations, market of PR-services, PR-agency

Abstract

In the article the tendencies are considered at the Ukrainian market of PR-services. Certainly, that more effective is the business-system at which most types of pr-activity are passed to on outsourcing the specialized pr-agencies. In the near prospect of bringing in of outsourcing for PR will become a norm for most companies.

Author Biographies

Iryna Prozorova, Донецький національний університет

кандидат економічних наук, доцент кафедри "Маркетинг"

Liudmyla Shestopalova, Донецький національний університет

кандидат економічних наук, доцент кафедри "Маркетинг"

References

Аксенов Е. Аутсорсинг. 10 заповедей и 21 инструмент / Е. Аксенов, И. Альтшулер. - СПб. : Питер Пресс, 2008. - 464 с.

Календжян С. О. Аутсорсинг и делегирование полномочий в деятельности компаний / С. О. Календжян. - М. : Дело, 2003. - 272 с.

Катлип С. М. Паблик рилейшнз: Теория и практика / С. М. Катлип, А. Х. Сентер, Г. М. Брум. - [8-е изд.]. - М. : Вильямс, 2000. - 624 с.

Михайлов Д. В. Аутсорсинг. Новая система организации бизнеса / Д. В. Михайлов. - М. : КноРус, 2006. - 256 с.

Справедливая цена на PR-услуги - основная потребность клиентов и агентств [Електронний ресурс]. - Режим доступу : http://www.proreklamu.com/articles/public-relations/17240.

Хейвуд Дж. Б. Аутсорсинг. В поисках конкурентных преимуществ / Дж. Б. Хейвуд. - М. : Вильямс, 2005. - 176 с.

Аутсорсинг PR-услуг: мнение заказчика [Електронний ресурс]. - Режим доступу : http://publicitygroup.livejournal.com/50136.html.

Итоги-2010 и прогнозы-2011 на украинском PR-рынке [Електронний ресурс]. - Режим доступу : http://www.publicity. kiev.ua/catalog/Stati.

Downloads

Published

2013-08-20

How to Cite

Prozorova, I., & Shestopalova, L. (2013). Outsorsing in the field of PR. Skhid, (3(117), 49–53. https://doi.org/10.21847/1728-9343.2012.3(117).16457

Issue

No. 3(117) (2012)

Section

Economy

License

Copyright (c) 2013 Iryna Prozorova, Liudmyla Shestopalova

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

1. Authors bear responsibility for the accuracy of facts, quotations, numbers and names used.

2. Manuscripts are not sent back.

3. The publisher does not always agree with the authors' opinion.

4. The authors reserve the right to authorship of the work and pass the first publication right of this work to the journal under the terms of a Creative Commons Attribution Non-Commercial License, which allows others to freely distribute the published research with the obligatory reference to the authors of the original work and the first publication of the work in this journal.

5. The authors have the right to conclude separate supplement agreements that relate to non-exclusive work distribution in the form in which it has been published by the journal (for example, to upload the work to the online storage of the journal or publish it as part of a monograph), provided that the reference to the first publication of the work in this journal is included.