Principles of social responsibility in small and medium business
DOI:
https://doi.org/10.21847/1728-9343.2013.5(125).19005Keywords:
CSR, social responsibility, small and medium business, ISO 26000 standardAbstract
In the article the possibility of application of the principles of conducting socially responsible business in format of small and medium-sized enterprises is considered. For this purpose preconditions of the one-sided relation to social responsibility as to a prerogative of exclusively large companies are briefly analyzed. The features of the small companies, allowing them successfully to use positive practice in the sphere of CSR, applied at the large enterprises, are considered. As scopes of the principles of CSR some provisions of the ISO 26000:2010 standard "Guidance on social responsibility" are used. From 7 areas, mentioned in this manual, the author considers only 5, which adequately allow to estimate, whether business is responsible, namely:
1. Labor relations;
2. Relationships with consumers;
3. Environment;
4. Participation in society life;
5. Relationships with partners.
According to the author, these 5 criteria are quite enough to judge level of social responsibility at the enterprise, considering specifics of development of business on the former Soviet Union. By results of the analysis conclusions about possibility of small and medium-sized enterprises to correspond to criteria of socially responsible company are drawn. In the course of the analysis it is possible to find recommendations about approach of practical management to requirements of current trends of business management.References
Стандарт ISO 26000:2010 "Руководство по социальной ответственности".
Baumgartner R. J. The relationship between Sustainable Development and Corporate Social Responsibility / Dr. Rupert J. Baumgartner, Daniela Ebner // Corporate Responsibility Research Conference. - 2006. - 4th-5th September, Dublin.
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McWilliams A. Corporate social responsibility: a theory of the firm perspective / A. McWilliams, D. Siegel // Academy of Management Review. - 2001. - № 26. - Рр. 117-27.
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REFERENCES
ISO 26000:2010 standard «Guidance on social responsibility».
Dr. Rupert J. Baumgartner, Daniela Ebner (2006), The relationship between Sustainable Development and Corporate Social Responsibility, Corporate Responsibility Research Conference, 4th-5th September, Dublin (engl).
Baumgartner R. J., Ebner D. (2005), Sustainable Development in Companies: An international survey, IAMOT 2005: Productivity Enhancement for Social Advance: The Role of Management of Technology, Vienna, Austria (engl).
McWilliams A., Siegel D. (2001), Corporate social responsibility: a theory of the firm perspective, Academy of Management Review, 26, 117-27 (engl).
Machok E. S. (2013), Socially responsible business. Ukrainian realities, Vash Biznes, №2 (rus).
Brukhovetskaya N. Ye., Buleyev I. P. (2008), The social responsibility of enterprises in market conditions, Scientific papers of Donetsk National Technical University, series: economical, issue 34-2 (rus).
Morimoto R. (2006), Corporate Social Responsibility Audit: From Theory to Practice, Journal of Business Ethics, №62, pp. 315-325 (engl).
Cramer J. (2004), Making Sense of Corporate Social Responsibility, Journal of Business Ethics, №55(2), pp. 215-222 (engl).
Husted B., Allen D. B. (2006), Corporate social responsibility in the multinational enterprise: strategic and institutional approaches, Journal of International Business Studies, №37, pp.838-849 (engl).
Bansal P., Roth K. (2000), Why companies go green: a model of ecological responsiveness, Academy of Management Journal, №43, pp. 717-736 (engl).
Knox S. et al. (2005), Corporate Social Responsibility: Exploring Stakeholder Relationships and Programme Reporting across Leading FTSE Companies, Journal of Business Ethics, №61, pp. 7-28 (engl).
Ukrainian non-financial reports of companies, available at: http://www.csrjournal.com/liveexperience/socreports/kso-otchetu/socreportsua/.
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