The market condition of sanatoria and resort services in the coordinate system of the state regulated economy
DOI:
https://doi.org/10.21847/1728-9343.2014.4(130).26685Keywords:
state regulation of the economy, market conditions, sanatoria and resort services, consumer sovereigntyAbstract
While Ukraine is integrating into the European Economic Area the existing approaches to state regulation of sanatoria and resort services must be reviewed and improved as they should reflect socio-economic interests of the state and local communities in terms of renovation and sustainable development of resort areas and also create a favorable economic conjuncture - a situation that reveals the potential for the realization of market intentions of consumers (buyers) and suppliers (sellers) of sanatoria and resort services as well as reflects the efficiency of market institutions of which the state plays a leading role.
The paper is dedicated to the macroeconomic analysis of the activity of stakeholders in a sanatoria and resort market. It highlights the political and economy aspects of interaction in supply and demand for services of spa treatment and recreation of the population. The relevant range of forming favorable market conditions of sanatoria and resort services is considered basing on the analysis of a market management. The study has revealed the theoretical aspects of interaction between supply and demand in the market of spa services and development of terminological apparatus of a market interaction. Much attention is given to issues that are of a practical importance: the formation of effective demand and supply, mitigation of inequality in market conditions, establishment of economic equilibrium considering various needs and preferences of an individual, establishment of the primary rights of a consumer for services of sanatoria and resort treatment and recreation.
The global trends in market conditions of sanatoria and resort services should be taken into an account and be made the basis for developing and implementing a strategy of tourism and resorts development in a transition period, implementing well-balanced measures to modernize a sanatoria and resort market, reforming a health care system, recreating a human capital in Ukraine.
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