Design project methods to ensure the company's competitiveness of tourism business
DOI:
https://doi.org/10.21847/1728-9343.2014.1(127).23066Keywords:
competitiveness, methods, design project, tourist business enterpriseAbstract
Goal: To develop a design project methods to ensure the company's competitiveness of tourist business.
Methods: The methodological basis of the research methods constitute a systematic structural analysis and design art socio-economic facilities.
Results: On the basis of the study found that: 1) a full-fledged partner of the developed countries in the global tourism market of goods and services Ukraine can become thanks to innovations in design and management: 1) "the image of the tourist business competitive enterprise" must match the "image of the consumer" and "the image of the manufacturer" competitive product: innovative-creative differentiated (produced creative industry sectors-turopereyting, souvenirs, exhibitions, museums, excursions), economical (food services and transportation of tourists), quality (education services enterprises tourist and hospitality, construction companies); 3) implement a "competitive enterprise image of tourist business" in practice, you can use methods of the design project: product, pricing, advertising, marketing, production, personnel, fiscal, economic, investment, financial; 4) lost the aesthetic value of the release process of Ukrainian goods (prestige occupations) can be restored by the introduction of specialty training in basic industries and tourism specialization "design"; 5) the use of a design project in the educational market in Donetsk region has given a positive result.
Scientific novelty: We developed and first introduced into scientific circulation concept design project methods to ensure the company's competitiveness of tourist business.
Practical significance: Formulated to study theoretical propositions can be used to achieve the competitiveness of enterprises inUkrainein the international and domestic markets, products and services.
References
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REFERENCES
History of design, available at: http://www.design- history.ru/natsionalnye-modeli-dizayna/osvoenie-evropeyskikh-i-amerikanskikh-tekhnologiy-2.htmlOxford. (engl).
Dictionary of Modern Design, available at: http://www.answers.com/topic/isamu-kenmochi#ixzz1cxvd7svE. (engl).
Koveshnikova N. A. (2007), Design: History and Theory, Moscow, 223 p. (rus).
Zhigulin O. A. (2009), Efficiency management enterprise in market economy, monograph, East Publishing House, Donetsk, 302 p. (ukr).
Zhigulin O. A. (2010), Consumer influence as the main factor in the formation of business management, Skhid, № 7 (107), pp. 34-40 (ukr).
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