DOI: https://doi.org/10.21847/1728-9343.2019.2(160).165721

Effect of Mobile phone communication messages on participation in agriculture among university unemployed graduates

Verlumun Celestine Gever

Abstract


The article analyzes an influence of 412 SMS from Mtn Nigeria agro info Services Added Value that were sent by graduates of universities with agricultural specialties during 2018. The author examined the content of those messages and their effectiveness in decision making by young specialists about their employment in Nigerian agricultural enterprises. For this purpose the author divided all messages into four categories (“evidentiary”, “local”, “descriptive”, “striking”). Of them, “evidentiary” messages were the most effective in communication by encouraging unemployed to make constructive decisions about their employment. Generally, the results of the research demonstrates that the messages sent to mobile phones are effective means in attraction of the qualified specialists to the work in agriculture sector of the county. Apart from historical, sociological component of this research is also important, because unemployment of graduates of universities makes them vulnerable and may influence negatively on the society. It is also important that the research may result in positive changes in certain behavior patterns, because now mobile phone is an effective means of not only communication, but also forming of certain tastes and values. Finally, the results of this research may influence on substantive content for mobile phone users, because they reflect a rather significant multiaspectual effectiveness of the named categories of SMS. Therefore, the most important innovation of the article is an evidence of the influence of mobile communication on important behavior reflexes; given facts and conclusions may be useful and instructive for telecommunication service providers and communications experts, as well as for managers of agricultural enterprises, social workers and researchers on this issue. The most important result of this research is the demonstration that due to the receiving agro-informational hints by unemployed graduates of universities a large part of them found employment, at the same time, those who did not regard this information remained unemployed.


Keywords


agriculture; communication; messages; university graduates; participation

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References


Anjum, R. (2015). Design of mobile phone services to support farmers in developing countries. Computer Science, 1-72. (In English)

Boaz, S. & Sanga, C. & Mussa, M. & Tumbo, S. & Mlozi, M & Haung, R. (2016). Farmers' access and use of mobile phones for improving the coverage of agricultural extension service: A case of Kilosa district, Tanzania. International Journal of ICT research in Africa and the Mid East, 5(1), 35-57. DOI: 10.4018/IJICTRAME.2016010103 (In English)

Chen, Y. F. and Katz J. E. (2009). Extending family to school life: College students’ use of the mobile phone. International Journal of Human-Computer Studies, 67(2), 179-191. DOI: https://doi.org/10.1016/j.ijhcs.2008.09.002 (In English)

Cole-Lewis, H. & Kershaw, T. (2010). Text messaging as a tool for behavior change in disease prevention and management. Epidemiologic Reviews. 32(1): 56-69. DOI: 10.1093/epirev/mxq004 (In English)

Ekwueme, A. and Gever, V. C. (2017). Warning Won’t Do It: Analysis of communication strategies for enhancing food production in Nigeria. International Journal of communication: an interdisciplinary Journal of communication studies. 21: 47-57. (In English)

Ezeah, G. E. and Gever, V. C. (2017). Youths’ perceptions of media campaigns on participation in agriculture in Enugu State. International Journal of Communication: an interdisciplinary Journal of communication studies. 21: 46-55. (In English)

Fjeldsoe, B. & Marshall, A. and Miller, Y. (2009). Behavior change interventions delivered by mobile telephone short-message service. American Journal of Preventive Medicine. 36 (2): 165-173. DOI: https://doi.org/10.1016/j.amepre.2008.09.040 (In English)

Franklin, V. L. & Waller, A. & Pagliari, C. & Greene, S. A. (2006). A randomized controlled trial of Sweet Talk, a text messaging system to support young people with diabetes. Diabetic Medicine 23: 1332-1338. DOI: https://doi.org/10.1111/j.1464-5491.2006.01989.x (In English)

Gever, V. C. and Nwabuzor, M. N. (2014). Strategic communication and information control: A case study of the outbreak of the Ebola Virus Disease in Nigeria. Nigerian Journal of the Humanities, 20, 14-23. (In English)

Haapala, I. & Barengo, N. C. & Biggs, S. & Surakka, L. & Manninen, P. (2009). Weight loss by mobile phone: a 1-year effectiveness study. Public Health Nutrition. 12 (12): 2382-2391. DOI: https://doi.org/10.1017/S1368980009005230 (In English)

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Li, H. Z. (2006). Backchannel responses as misleading feedback in intercultural discourse. Journal of Intercultural Communication Research, 35, 2: 99-116. DOI: https://doi.org/10.1080/17475750600909253 (In English)

Li-Shia, H. & Yu-Jen, C. & I-Ting, L. (2007). Effects of Perceived Risk, Message Types, and Reading Motives on the Acceptance and Transmission of Electronic Word-of-Mouth Communication. Contemporary Management Research, 3 (4): 299-312. DOI: https://doi.org/10.7903/cmr.93 (In English)

McLuhan, M. & Fiore, Q. (1967). The medium is the massage: An inventory of effects. New York: Bantam. (In English)

National Archives (2013). Effective communications: Raising the profile of your archive service. Retrieved from: http://www.nationalarchives.gov.uk/documents/archives/effective-communications.pdf (Accessed: 12.01.2019)

Nguyen, D. and Fussell, S. (2013). Effects of message content on cognitive and affective processes in cross-culture and same-culture Instant Messaging Conversations. Into the Petri Dish: Culture and Collaboration, 19-31. (In English)

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Ogunyemi, O (2010). Consumption and (in)appropriate use of mobile phone among teenage Africans in the UK. Lincolnshire, England. (In English)

Otondo, R. F. & Van Scotter, J. R. & Allen, D. G. and Palvia, P. (2008). The complexity of richness: Media, Message, and Communication Outcomes. Information & Management, 40, 21-30. DOI: https://doi.org/10.1016/j.im.2007.09.003 (In English)

Paul, C. (2011). Strategic Communication: Origin, Concept and Current Debates. Santa Barbara: Praeger. (In English)

Riffe, D. & Lacy, S and Fico, F. (2005). Analyzing media messages: Using quantitative content analysis in research. New Jersey: Lawrence Erlbaum Associates. (In English)

United Nations Children’s Fund. (2005). Strategic Communication: For Behavior and Social Change in South Asia. New York: UNICEF. (In English)

Valk, J. & Rashid, A. T. and Elder, L. (2010). Using Mobile Phones to Improve Educational Outcomes: An Analysis of Evidence from Asia. The International Review of Research in Open and Distributed Learning, 11, (1): 1-20. DOI: https://doi.org/10.19173/irrodl.v11i1.794 (In English)

Walsh, S. & White, K. and Young, R. (2010). Needing to connect: The effect of self and others on young people’s involvement with their mobile phones. Australian Journal of Psychology 62(4): 194-203. DOI: https://doi.org/10.1080/00049530903567229 (In English)

Whittaker, R., Borland, R., Bullen, C., Borland, R. & Rodgers, A. and Gu, Y. (2012). Mobile phone-based interventions for smoking cessation. Cochrane Database System Review 7(4). Retrieved from: http://onlinelibrary.wiley.com/doi/10.1002/14651858.CD006611.pub3/abstract DOI: 10.1002/14651858.CD006611.pub3 (In English)

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GOST Style Citations


Anjum R. Design of mobile phone services to support farmers in developing countries. Computer Science, 2015. Р. 1-72.

 

Boaz S., Sanga C., Mussa M., Tumbo S., Mlozi M., Haung R. Farmers' access and use of mobile phones for improving the coverage of agricultural extension service: A case of Kilosa district, Tanzania. International Journal of ICT research in Africa and the Mid East. 2016. 5(1), 35-57. DOI: 10.4018/IJICTRAME.2016010103.

 

Chen Y. F., Katz J. E. Extending family to school life: College students’ use of the mobile phone. International Journal of Human-Computer Studies. 2009. 67(2), 179-191. DOI: https://doi.org/10.1016/j.ijhcs.2008.09.002.

 

Cole-Lewis H., Kershaw T. Text messaging as a tool for behavior change in disease prevention and management. Epidemiologic Reviews. 2010. 32(1): 56-69. DOI: 10.1093/epirev/mxq004.

 

Ekwueme A., Gever V. Warning Won’t Do It: Analysis of communication strategies for enhancing food production in Nigeria. International Journal of communication: an interdisciplinary Journal of communication studies. 2017. 21: 47-57.

 

Ezeah G. E., Gever V. C. Youths’ perceptions of media campaigns on participation in agriculture in Enugu State. International Journal of Communication: an interdisciplinary Journal of communication studies. 2017. 21: 46-55.

 

Fjeldsoe B., Marshall A., Miller Y. Behavior change interventions delivered by mobile telephone short-message service. American Journal of Preventive Medicine. 2009. 36 (2): 165-173. DOI: https://doi.org/10.1016/j.amepre.2008.09.040.

 

Franklin V. L., Waller A., Pagliari C., Greene S. A. A randomized controlled trial of Sweet Talk, a text messaging system to support young people with diabetes. Diabetic Medicine. 2006. 23: 1332-1338. DOI: https://doi.org/10.1111/j.1464-5491.2006.01989.x.

 

Gever V. C., Nwabuzor M. N. Strategic communication and information control: A case study of the outbreak of the Ebola Virus Disease in Nigeria. Nigerian Journal of the Humanities. 2014. 20, 14-23.

 

Haapala I., Barengo N. C., Biggs S., Surakka L., Manninen P. Weight loss by mobile phone: a 1-year effectiveness study. Public Health Nutrition. 2009. 12 (12): 2382-2391. DOI: https://doi.org/10.1017/S1368980009005230.

 

International labour Organization. World employment social outlook. 2016. URL: http://www.ilo.org/wcmsp5/groups/public/dgreports/dcomm/publ/documents/publication/wcms_513739.pdf (Accessed: 01.10.2018).

 

Li H.Z. Backchannel responses as misleading feedback in intercultural discourse. Journal of Intercultural Communication Research. 2006. 35, 2: 99-116. DOI: https://doi.org/10.1080/17475750600909253.

 

Li-Shia H., Yu-Jen C., I-Ting L. Effects of Perceived Risk, Message Types, and Reading Motives on the Acceptance and Transmission of Electronic Word-of-Mouth Communication. Contemporary Management Research. 2007. 3 (4): 299-312. DOI: https://doi.org/10.7903/cmr.93.

 

McLuhan M., Fiore Q. The medium is the massage: An inventory of effects. New York: Bantam, 1967.

 

National Archives Effective communications: Raising the profile of your archive service. 2013. URL: http://www.nationalarchives.gov.uk/documents/archives/effective-communications.pdf (Accessed: 12.01.2019).

 

Nguyen D., Fussell S. Effects of message content on cognitive and affective processes in cross-culture and same-culture Instant Messaging Conversations. Into the Petri Dish: Culture and Collaboration. 2013. 19-31.

 

Nigerian Communications Commission Industry statistics. 2017. URL: https://www.ncc.gov.ng/stakeholder/statistics-reports/industry-overview#view-graphs-tables-2 (Accessed: 28.12.2018).

 

Ogunyemi O. Consumption and (in)appropriate use of mobile phone among teenage Africans in the UK. Lincolnshire, England. 2010.

 

Otondo R. F., Van Scotter J. R., Allen D. G., Palvia P. The complexity of richness: Media, Message, and Communication Outcomes. Information & Management, 2008. 40, 21-30. DOI: https://doi.org/10.1016/j.im.2007.09.003.

 

Paul C. Strategic Communication: Origin, Concept and Current Debates. Santa Barbara: Praeger, 2011.

 

Riffe D., Lacy S., Fico F. Analyzing media messages: Using quantitative content analysis in research. New Jersey: Lawrence Erlbaum Associates, 2005.

 

United Nations Children’s Fund. Strategic Communication: For Behavior and Social Change in South Asia. New York: UNICEF, 2005.

 

Valk J., Rashid A. T., Elder L. Using Mobile Phones to Improve Educational Outcomes: An Analysis of Evidence from Asia. The International Review of Research in Open and Distributed Learning. 2010. 11, (1): 1-20. DOI: https://doi.org/10.19173/irrodl.v11i1.794.

 

Walsh S., White K., Young R. Needing to connect: The effect of self and others on young people’s involvement with their mobile phones. Australian Journal of Psychology. 2010. 62(4): 194-203. DOI: https://doi.org/10.1080/00049530903567229.

 

Whittaker R., Borland R., Bullen C., Borland R., Rodgers A. and Gu Y. Mobile phone-based interventions for smoking cessation. Cochrane Database System Review. 2012. 7(4). URL: http://onlinelibrary.wiley.com/doi/10.1002/14651858.CD006611.pub3/abstract. DOI: 10.1002/14651858.CD006611.pub3.

 

Wigington P. Clear messages for effective communication. Journal of Environmental Health. 2008. 70 (10): 71-73.

 

Wimmer R. D., Dominick J. R. Mass media research: An introduction. Belmont Wadsworth, 2013.






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