DOI: https://doi.org/10.21847/1728-9343.2018.5(157).148996

Methodological potential of concepts of domestication

Maryna Kolinko

Abstract


The article is devoted to the analysis of the methodological concept of domestication, its evolution, key stages and contribution to modern international scientific discourse. The home sphere is a meeting place of private and public, a separate socio-cultural space in which actors form or transform the values of social life and move into their personal space. Home space inspires scientists to develop theoretical and methodological concepts of analysis of the social world. British scientist R. Silverstone offered the concept of domestication at the end of the twentieth century. The origin of this concept is related to the Latin domesticus (owned by the home). The article gives a broad overview of contemporary English-speaking and Ukrainian studies in this field.

Ukrainian linguists use this notion as a strategy for translating texts that take into account not only the linguistic form, but also cultural contexts. Linguistic domestics fits into the general lingua-cultural tendency that bikulturalism is more important for translation and intercultural understanding than bilingualism.

Western discourse of the residence was continued in the themes of the complex of media repertoires, the development of computer technologies, political communication, culture and morality. The ways of working out the concept of domestication and its application in theoretical and practical sociocultural space are explored. The concept of «domestication» is important for understanding the severity of socio-technological changes. It offers a powerful analytical basis for countering models of technological determinism. The mechanism of domestication includes the processes of commodification, objectification, inclusion and transformation. These procedures play a significant role in the social application of new technologies - translating the unknown into the mastered. Domestication as the theoretical basis of the study provides an understanding of how to achieve the productive use of communicative technologies, as from the commodification to switch to their inclusion and conversion. This approach also applies to non-technological aspects of people's lives. The development of cultural phenomena by the method of domestication transforms them into a culturally mastered by moral way. The methodological operation of domestication can be aimed at achieving joint success in collective communication.


Keywords


home; domestication; information and communication technologies

References


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Bakardjieva M. Domestication Running Wild. From the Moral Economy of the Household to the Mores of Culture. Berker T., Hartmann M., Punie Y., Ward K. (eds) Domestication of Media and Technologies. Maidenhead: Open University Press, 2006. Рр. 62-79.

 

Berg A-J., Lie M. Do Artefacts have Gender? Feminism and the Domestication of Technical Artifacts. Science, Technology and Human Values. 1995. Vol. 20. No. 3. Р. 332-351.

 

Bergman S. Communication Technology in the Household: The Gendering of Artefacts and Practices. Frissen V. (ed.) Gender, ITCs and Everyday Life: Mutual Shaping Processes. Brussels: COSTA, 1994. Рр. 135-153.

 

Cambridge Advanced Learner's Dictionary & Thesaurus. 2018. Domesticate. URL: https://dictionary.cambridge.org/ru/словарь/английский/domesticate (дата звернення: 12.08.2018)

 

Chigona A., Chigona W., Kayongo P., Kausa M. An empirical survey on domestication of ICT in schools in disadvantaged communities in South Africa. International Journal of Education and Development using Information and Communication Technology. 2010. Vol. 6 (2). Рр. 21-32.

 

De Schutter B., Brown J., Vanden Abeele V. The domestication of digital games in the lives of older adults. New Media & Society. 2015. Vol. 17. Р. 1170-1186.

 

English Oxford Living Dictionaries. 2018. Domesticate. URL: https://en.oxforddictionaries.com/definition/domestication (дата звернення: 12.08.2018)

 

Habib L. Domesticating learning technologies in a higher education institution: a tale of two virtual learning environments. URL: https://www.researchgate.net/.../266358974 (дата звернення: 14.08.2018).

 

Haddon L. Domestication Analysis, Objects of Study, and the Centrality of Technologies in Everyday Life. Canadian Journal of Communication. 2011. Vol. 36. Р. 311-323.

 

Haddon L. The Domestication of Complex Media Repertoires. Thorhauge A. M., Valthysson B. (Eds.) The Media and the Mundane: Communication across Media in Everyday Life. Routledge: Oxford, 2016. URL: http://eprints.lse.ac.uk/68467 (дата звернення: 01.09.2018).

 

Haddon L., Silverstone R. Information and communication technologies and the young elderly. SPRU CICT Report Series. Falmer: University of Sussex, 1996. N 13. URL: http://eprints.lse.ac.uk/62450/ (дата звернення: 18.08.2018).

 

Helle-Valle J., Slettemeås D. ICTs, domestication and language-games: a Wittgensteinian approach to media uses. New Media & Society, 2008. Vol. 10. № 1. Рр. 45-66.

 

Johansson M. The particular politics of the home. Domestication and parental practices of digital games in everyday life. Media and Communications MSc. Lund University, 2018. 85 р.

 

Karlsen F., Syversten T. You can’t smell roses online: Intruding media and reverse domestication. Nordic Review. 2016. Vol. 37. Рр. 25-39.

 

Lacey K. Home, Work and Everyday Life: Roger Silverstone at Sussex. International Journal of Communication. 2007. № 1. Рр. 61-69.

 

Random House Unabridged Dictionary 2018. Domesticate. Dictionary.com URL: https://www.dictionary.com/browse/domesticate (дата звернення: 12.08.2018).

 

Roccu R. David Harvey in Tahrir Square: the dispossessed, the discontent and the Egyptian revolution. Third World Quarterly, 2013. Vol. 34. № 3. Pр. 423-440.

 

Silverstone R. Television and Everyday Life. London, New York: Routledge, 1994. 204 p.

 

Silvestone R., Hirsch E. Consuming Technologies: Media and information in domestic spaces. London: Routledge, 2003. 256 p.

 

Stenning A., Smith A., Rochovská A., Świątek D. Domesticating Neo-Liberalism: Spaces of Economic Practice and Social Reproduction in Post-Socialist Cities. Wiley-Blackwell, 2010. 320 p.

 

Willett R. Domesticating online games for preteens - discursive fields, everyday gaming, and family life. Children's Geographies. 2017. Vol. 15. Issue 2. Pр. 146-159.