The image of Ukraine in South Korean media: July 2017 - June 2018

Authors

  • Andrii Ryzhkov Autonomous University of Nayarit, Tepic, Mexico
  • Nayelli Lopez Rocha Autonomous University of Nayarit, Tepic, Mexico

DOI:

https://doi.org/10.21847/1728-9343.2018.3(155).139831

Keywords:

Ukraine's image, South Korean mass media, press of the Republic of Korea, Ukraine in South Korean mass media, content analysis

Abstract

The article offers an empirical analysis of the ways in which South Korean press portrays Ukraine. To do this, this paper focuses on three major daily newspapers of the Republicof Korea, Chosun Ilbo, JoongAng Ilbo and DongA Ilbo. The article offers a 12-month long diagnosis of the news (July 1, 2017 - June 30, 2018), which discloses the agenda of objects and attributes regardingUkraine. Therefore this study helps to explore the processes and factors that generate media image and communicate it to South Korean society.

As far as methodology is concerned, a combination of two aspects was employed in this study. The first was a quantitative analysis of news reports. The second was a qualitative interpretation applied to find out the evaluative undertones of the stories based on content analysis. To this end, all the 309 news reports analyzed in this paper are classified as positive, negative and neutral and grouped - according to their topic - into 8 major categories: Economy, Politics, International Relations, Society, Culture, Public Security, Sports and Miscellanea. This study focuses on all the news reports onUkraine, including those, which briefly mention the country, its territories or people.

Moreover, the main findings of the paper were contrasted with the aspirations of communicative strategies of current Ukrainian government in order to understand whether the present image of the country in theRepublicofKoreais adequate or desirable. Therefore, the analysis clearly indicates the dark and bright sides of country’s projection in three analyzed newspapers. All the aforementioned efforts aim at better positioning ofUkraineboth in South Korean society and internationally.

Author Biographies

Andrii Ryzhkov, Autonomous University of Nayarit, Tepic

PhD in Philology, Professor

Nayelli Lopez Rocha, Autonomous University of Nayarit, Tepic

PhD in International Studies, Professor

References

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Cabinet of Ministers of Ukraine, 2017, Resolution draft “On the approval of action plan on the concept of Ukraine”s popularization in the world and the advancement of Ukraine’s interests in the world’s information space”, available at: http://mip.gov.ua/files/documents/Proekt_rozporyadzhennya.pdf (ukr).

Ryzhkov, A., Lopez Rocha, N., 2017, Analysis of the image of Ukrainein Mexican media: July 2016 - June 2017, Skhid, 3(149), 76-83, doi: http://dx.doi.org/10.21847/1728-9343.2017.3(149).108346.

Ryzhkov, A. 2017a, The image of Ukrainein the media space of the Republicof Korea: July of 2017, Global Ukraine, available at: https://global-ukraine.com/2017/08/imidzh-ukrayiny-u-media-prostori-respubliky-koreya-lypen-2017-roku/ (ukr).

Ryzhkov, A. 2017b, Ukrainein the media space of the Republicof Korea: August of 2017, Global Ukraine, available at: https://global-ukraine.com/2017/09/ukrayina-v-media-prostori-respubliky-koreya-serpen-2017-roku/ (ukr).

Ryzhkov, A. 2017c, The image of Ukraine in the South Korean mass media in September of 2017, Global Ukraine, available at: https://global-ukraine.com/2017/10/obraz-ukrayiny-v-pivdennokorejskyh-zmi-v-veresni-2017-roku/ (ukr).

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Ryzhkov, A. 2018a, Ukrainein the South Korean media space: the first month of 2018, Global Ukraine, available at: https://global-ukraine.com/2018/02/ukrayina-v-pivdennokorejskomu-mediaprostori-pershyj-misyats-2018-roku/ (ukr).

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Ryzhkov, A. 2018d, Ukrainein South Korean mass media: April of 2018, Global Ukraine, available at: https://global-ukraine.com/2018/05/ukrayina-v-pivdennokorejskyh-zmi-kviten-2018-roku/ (ukr).

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Ryzhkov A. 2018f, The image of Ukrainein South Korean press: June 2018, Global Ukraine, available at: https://global-ukraine.com/2018/07/obraz-ukrayiny-v-pivdennokorejskij-presi-cherven-2018-roku/ (ukr).

The World Association of Newspapers and News Publishers, 2014, World Press Trends 2014, The World Association of Newspapers and News Publishers, Paris.

Published

2018-07-29

How to Cite

Ryzhkov, A., & Lopez Rocha, N. (2018). The image of Ukraine in South Korean media: July 2017 - June 2018. Skhid, (3(155), 56–62. https://doi.org/10.21847/1728-9343.2018.3(155).139831

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