TY - JOUR AU - Dutova, Natalia PY - 2014/03/25 Y2 - 2024/03/29 TI - Electronic trading platforms in the metallurgical industry: experience of the organization and of the functioning JF - Skhid JA - Skhid VL - 0 IS - 1(127) SE - Economy DO - 10.21847/1728-9343.2014.1(127).23061 UR - https://skhid.kubg.edu.ua/article/view/23061 SP - AB - <p>The article presents an analysis of the organization and operation of electronic trading platforms in the product sales management of iron and steel enterprises. The e-commerce forms are determined, which are used in the steel industry sales activity, their benefits are justified. There is presentation of the definition "electronic trading platform". The objective and subjective reasons are considered, which cause a leadership of global and domestic iron and steel enterprises in the e-commerce development. The features of the metal market are explored, which create a favorable environment for the implementation of sales activity of iron and steel enterprises of the electronic trading platforms system.</p> ER -