Methodological approaches to the formation of the competitive advantages of the enterprise management
DOI:
https://doi.org/10.21847/1728-9343.2013.4(124).16878Keywords:
competitive relationships, competitiveness, competition, competitive advantage, management of competitive advantage, competitive strategyAbstract
A lot of distinct features are typical for the formed conceptual approaches to the management of the competitive advantages. They do not only touch upon the conceptual apparatus but also upon the way the purposes are put, the theoretic-methodological and the practical base of the investigation process and the market analysis.
But first of all the competitive advantages of an enterprise become the main link in the investigation of those advantages. Enterprise is a separate social-economic unit where certain goods are produced, services that may be realized thanks to the adequate system of management, strategies and competences of the development are provided.
The essence of the competitive advantages is considered in the special economic literature from the view point of: the possibilities of leaving behind the rivals due to certain actions and factors; more rationalized use of different resources; certain value and competence in comparison with the competitors.
The essence of the notion of competitive advantages we consider as the category inseparably connected and inter-conditioned with the notion of the theory of competition, namely: competitiveness, competitive ability, competitive stability, competitive position, competitive status, competitive strategy, and competitive potential.
The essence of forming the strategy of competition lies in the inter-connection between the enterprise and its outer surrounding. Relevant outer surrounding is rather wide because it includes different social and economic factors, but the key aspect of the outer encirclement of the enterprise is the field it wages his competitive struggle in. The structure of this particular sphere greatly influences the definition of the rules of the competitive play as well as the potential strategies of the enterprise.
Competitive advantages are not eternal; they are gained and kept only thanks to the constant improvement of the spheres of activity. The main directions in defending the competitive advantages may be monopolies at the market, patents, know-how, access to the sources of raw materials or communications. In defining the competitive advantages the organization should orient itself towards the consumers' demands and make sure these advantages are valuable for them.
The aim of the system of managing the competitive advantages is to secure the integral index of the competitive advantages of the enterprise, to sustain the indices of those advantages on the level of the functional subsystems, thus attaining the optimal indices, but this is a local moment in comparison with the general purpose.
The competitive advantages should be considered through the system of their types' classification, through the organizational connection of separate constituents and sources of forming the competitive advantages. As a result they all define the synergic effect in achieving success by the enterprise in the market encircling.References
ЛІТЕРАТУРА
Буценко Л. В. Методологічні засади формування конкурентних переваг підприємства та їх оцінка / Л. В. Буценко // Система менеджменту інституціональної трансформації економіки України (теоретико-методологічний аспект) : [колективна монографія] / [за заг. ред. О. Д. Гудзинського]. - К. : ТОВ "Аграр Медіа Груп", 2012. - С. 137-147.
Воронкова А. Е. Управлінські рішення в забезпеченні конкурентоспроможності підприємства: організаційний аспект : [монографія] / А. Е. Воронкова, Н. Г. Калюжна, В. І. Оленко. - Харків : ВД "ІНЖЕК", 2008. - 512 с.
Герасимчук В. Г. Розвиток підприємства: діагностика, стратегія, ефективність : [монографія] / В. Г. Герасимчук. - К. : Вища шк., 1995. - 265 с.
Крючкова І. В. Конкурентоспроможність економіки України: стан і перспективи підвищення / І. В. Крючкова. - К. : Основа, 2007. - 488 с.
Осовська Г. В. Базові стратегії конкуренції: теоретико-методологічні засади / Г. В. Осовська, Т. М. Барбаріч // Актуальні проблеми теорії і практики менеджменту в умовах трансформації економіки : матеріали Ш Всеукраїнської міжвузівської науково-практичної конференції студентів, аспірантів і викладачів. - Рівне, 2010. - С. 274-276.
Портер Майкл Е. Стратегія конкуренції / М. Е. Портер ; [пер. з англ.]. - К. : Основи, 1998. - 390 с.
Фатхутдинов Р. А. Глобальная конкурентоспособность. На стол современному руководителю : [монография] / Р. А. Фатхутдинов. - М. : Стандарты и качество, 2009. - 463 с.
Федулова Л. І. Актуальні проблеми менеджменту в Україні : [монографія] / Л. І. Федулова. - К. : Фенікс, 2005. - 320 с.
Ярошенко Ю. Ф. Формирование организационно-экономического механизма повышения конкурентоспособности предприятия : дисс. ... канд. экон. наук : 08.06.01 / Ю. Ф. Ярошенко. - Харьков, 2001. - 223 с.
REFERENCES
Butsenko L.V. (2012), «Methodological principles of formation of competitive advantage and their evaluation», Management system is the institutional transformation of the economy of Ukraine (theoretical and methodological aspects), Monograph, in Hudzynskyi O.D. (Eds.), Kyiv, pp. 137-147. (ukr).
Voronkova A.E., Kaliuzhna N.H. & Olenko V.I. (2008), Management decisions to ensure the competitiveness of the enterprise: organizational aspect, Monograph, Kharkov, 512 p. (ukr).
Herasymchuk V.H. (1995), Enterprise Development: diagnosis, strategy, performance, Monograph, Kyiv, 265 р. (ukr).
Kriuchkova I.V. (2007), Competitiveness of the Economy of Ukraine: status and prospects of increasing, Institute of Economics and Forecasting of NAS of Ukraine, Kyiv, 488 р. (ukr).
Osovska H.V. & Barbarich T.M. (2010), «The basic competitive strategy: theoretical and methodological foundations», Actual problems of the theory and practice of management in economic transformation. Materials III All-Ukrainian inter-university scientific conference of students and teachers, Rivne, pp. 274-276. (ukr).
Porter M.E. (1998), Competitive Strategy, Kyiv, 390 р. (ukr).
Fatkhutdіnov R. A. (2009), Global competitiveness. On the table modern manager, Monograph, Moscow, 463 р. (rus).
Fedulova L.I. (2005), Actual problems of management in Ukraine, Monograph, Kyiv, 320 р. (ukr).
Yaroshenko Yu.F. (2001), Formation of organizational-economic mechanism to improve the competitiveness of enterprises, Thesis for the degree of candidate of economic sciences after specialty 08.00.01 «Economic theory», Kharkov, 223 p. (rus).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2013 Olena Pylypenko, Nataliia Murtazina
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
1. Authors bear responsibility for the accuracy of facts, quotations, numbers and names used.
2. Manuscripts are not sent back.
3. The publisher does not always agree with the authors' opinion.
4. The authors reserve the right to authorship of the work and pass the first publication right of this work to the journal under the terms of a Creative Commons Attribution Non-Commercial License, which allows others to freely distribute the published research with the obligatory reference to the authors of the original work and the first publication of the work in this journal.
5. The authors have the right to conclude separate supplement agreements that relate to non-exclusive work distribution in the form in which it has been published by the journal (for example, to upload the work to the online storage of the journal or publish it as part of a monograph), provided that the reference to the first publication of the work in this journal is included.
